SUMMARY
This is a leadership position responsible for planning, developing
and implementing communications, marketing and public relations
strategies for all aspects of Medalta – in the Historic Clay District.
This is a fast-paced position that requires management of multiple
projects and the ability to make quick, well-informed decisions within a
team environment.
Reports to: Executive Director
MAJOR DUTIES AND RESPONSIBILITIES
Develop and implement a comprehensive marketing plan to ensure that
the organization’s programming is delivered to the widest possible
audience. All communication will be layered to address local, regional,
national, and international audiences.
Develop a comprehensive integrated sales strategy for the organization’s various business units.
Plan and undertake cooperative communications and public relations
projects, such that the various publics are kept informed about
activities and developments at the various sites within the Historic
Clay District.
Oversee the major annual fundraising event (Medalta’s Black &
White Gala), including sponsorships, ticket sales, auctions and event
coordination
Work with the Fundraising Team to ensure there is clear, efficient
communication with the public about the donor programs. Continue to
develop and manage the Medalta and Historic Clay District brands.
Plan and implement special events for the District in cooperation with other members of the Medalta team.
Develop metrics to adequately monitor the success of the programming.
Establish and maintain partnerships and relationships with local media,
organizations and business to meet approved communications and
marketing goals.
Undertake related tasks and projects consistent with these responsibilities, as assigned.
NECESSARY TRAINING AND EXPERIENCE
Diploma or Degree in Public Relations, Marketing, or related discipline
At least five (5) years successful experience working in advertising, media relations, publicity or a related field
Experience in the not-for-profit and museum environments are considered an asset
Experience in developing community partnerships
An equivalent combination of training and experience may be considered
NECESSARY KNOWLEDGE, ABILITIES AND SKILLS
Excellent written, oral and presentation skills, along with strong
interpersonal skills and the demonstrated ability to establish effective
working relationships with the public and team members.
Excellent organizational skills and highly developed computer skills consistent with the position.
Knowledge of and experience in graphic arts or advertising design is considered an asset.
Knowledge of the ceramic arts process is considered an asset.
Ability to work comfortably in an environment that requires fast and high-quality output.
SALARY / CONTRACT RANGE
Commensurate with experience; negotiable; permanent staff position, following three month probationary period.
APPLICATION METHOD
Interested applicants, please provide a detailed resume along with three professional references.
Resumes will be accepted until October 28, 2015 at 4:00pm MST
Attention: Laurie Switzer
Email: [email protected]
Mail: 713 Medalta Ave SE • Medicine Hat, Alberta • T1A 3K9
Fax: 403.580.5868
