The Arts Business Institute presents the Guide to Marketing for Artists & Craftspeople
“Do you want to …
Launch your art or craft business into a full-time profitable enterprise?
Sell your work on an ongoing basis to galleries as well as retail customers?
Create a recognizable brand for your work that drives website traffic and repeat sales?
For 16 years, The Arts Business Institute has given in-person workshops to thousands of artists and craftspeople just like you.
Our nationally-known faculty of experts teaches creative entrepreneurs how the art and craft business works, how to avoid the biggest mistakes, and specific strategies to develop your line, display it, price it correctly, and market it effectively. Some of our in-person workshops even offer personal critiques and an up-close look at the wholesale marketplace with a tour of a real event.
ABI is now offering a course in Marketing which you can take individually, or as an addition to our workshops. Our seven-part course is easily accessible online from your own laptop or home computer. It is self-paced and interactive, with videos, worksheets, templates and self-evaluations in every chapter.
Refer to this course often as you develop a marketing plan that builds awareness of your brand and products, and increases your sales.”
www.artsbusinessinstitute.org/marketing-guide/
www.artsbusinessinstitute.org/marketing-guide/
